In any food establishment, menus and its presentation is a highly noticeable thing because it is being given directly to customers, or being displayed outside the store. Pretty and interesting covers should not fail to grab attention to avoid the possible loss of customers.
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Until recently, espresso bars were patronized only by those who understood quality coffee and how to order it. This was true not only in traditional “coffee towns” like Seattle and Portland, but in the espresso bars that served a niche clientele in smaller markets. These were people who knew the difference between a well made espresso drink and the prefab coffee from a machine at the local gas station.
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There are a variety of ways to promote a restaurant and the truth is that it is only limited by your creativity and imagination. If you have the drive to open a restaurant in the first place you should be able to brainstorm and come up with a long list of ideas. In the restaurant business you have to set yourself apart from the competition and you have to have a unique selling proposition.
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