A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

Just don’t focus on the home page, keywords and titles. The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy.

If you don’t have a business website then, most likely you are losing business to those companies that do have one. About 70% of the US population uses the Internet and the vast majority of those users have either purchased something online or have stated in polls they would be willing to make a purchase online. So unless your business owns a website then you are closing the door to your business to all but the most local of these people.