Choosing The Most Search Engine Friendly Domain Name

Having a catchy domain name is a great thing, but it may cost you in terms of SEO. Not only can the domain name help or hinder your search engine appearance but the names of your pages may as well. Suffice it to say, choosing a domain name is more than what sounds good. It tells search engines what your site is about.

Careful selection of a domain name may be the difference between a successful site and a miserable failure. ideally your domain name should include a word that describes the goods or services your offer. Something like “seosuperstars.com” would be appropriate is you offer search engine optimization as a service of yours. Having a unique business name included in your domain name makes it easier for your customers to remember you as well.

Regarding the make-up of your domain name itself. You are going to be targeting specific keywords to generate leads for your business based on terms that are searched for. If there is a high number of terms for “tuxedo shoes” and your business offers rentals of tuxedo shoes, that would be a good keyword to go after. Orienting your on page seo efforts around that keyword may be a very successful strategy, but including it in your domain name may be the best thing you could do.

What method should I use to find my target keywords?

The Google keyword tool will help you choose the best keyword for your niche. It will appear in the search results when entered as the search term in Google’s search engine.

To find keywords that you may want to go after simply enter any pertinent keywords for your industry. In other words, if you are a graphic artist in Reno, Nevada you may try these keywords: Reno graphic artist, graphic artists in reno nv, etc.

To achieve the most successful results you should use targeted keywords that include the names of local cities or towns, and the profession you are in. For example, if you are a dentist in Phoenix, you will research keywords that include those words in some combination or another.

The tool will then give you a whole heap of keyword ideas, mostly related to your business. Next to each of these will be numbers indicating the number of searches conducted each month on each of the particular keywords. There will probably be several that have a significant number of searches per month so if it is possible to combine them to make your domain name that is a good option.

The goal is to include your area designation, ie. city/town name, and your service or good name in your domain name. This will have a two fold effect in making search engines favor your site and make it easier for customer to remember your domain. You can even throw in dashes here or there to make your domain stand out more.